SiliconVallaeys.com - Marketing Insights
Eye Catching Interstitial Newspaper Ads
Sunday, 03 May 2009 19:27
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I found this ad for Target in my Sunday San Jose Mercury News. I was trying to figure out how the food items related to the headlines on the page and then I realized this was part of the ad for Target on the right side. I've never seen this type of newspaper ad before which is why it really caught my attention. It's distracting though and if there isn't a clear line between editorial and paid content, newspapers risk pissing off their readers.
How to Lose a Lead Thursday, 30 April 2009 14:33
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Has anyone else noticed a trend of websites using the terminology "username" on their login screens when they're really asking for an email address? I wonder how many customer interactions are lost when the user tries their usual username in vain and can't get in because what the login screen really wants is for the user to enter the email address with which they registered. It seems like such a simple fix but I see a lot of sites making this mistake lately. All that time I spend waiting to reset my password could have been spent shopping on these websites. Why not simply call things what they are and make the users' lives easier?!?
Google CEO's Tips To Save Newspapers Friday, 24 April 2009 14:17
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Eric Schmidt spoke at the NAA this week and shared his thoughts on saving the newspaper industry. Putting the user first, even if they're not always doing what we'd like them to was one of his key messages and certainly one that has served Google well over the years. |
