SiliconVallaeys.com - Marketing Insights
TVs a Luxury and Not a Necessity
Monday, 11 May 2009 12:00
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According to a 2009 Pew Research Center poll, a significant percentage of consumers don't consider a television or a home computer to be a necessity rather than a luxury they could do without. Because of the recession, more people now think these things are luxuries than 3 years ago. Only high-speed internet access has gained in the necessity column, going from 29% in 2006 to 31% today.
By comparison, a car is a necessity to 88%, television set to 52% and home computer to 50%.
Consumer Preferences For Coupons Monday, 11 May 2009 09:45
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According to a 2008 DMNews survey sponsored by Pitney Bowes, consumers expect at least a 10% savings from a coupon in order to be highly enticed to redeem it. They are most likely to use coupons for grocery purchases, followed by health and wellness products, entertainment, and electronics. Coupons for furniture are least likely to be used. Consumers also report they prefer to receive coupons in the mail, followed by email, newspaper inserts and websites. As the following data from Google Insights shows, there has been a marked increase in consumers looking for coupons. While there is a seasonal uptick around the holidays, we are now still at levels 250% higher than normal. Normalized query volume for the keyword "coupons" on Google in the US from 2006 to 2009:
Last Updated (Monday, 11 May 2009 09:58) Amazon Kindle Goes Mainstream Friday, 08 May 2009 13:08
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Personally, I've bought way more books than I used to before I got my Kindle when it first launched. Some of the reason...
I can't wait to see how they integrate ads into the large format device optimized for reading magazines and newspapers. Hopefully ads will help reduce the cost of content even further and maybe even help rescue the ailing newspaper industry. As reported in SiliconAlley earlier this year, the annual cost of printing and distriburing the NY Times newspaper to one subscriber is more than twice the cost of giving every subscriber two Amazon Kindles! Last Updated (Friday, 08 May 2009 13:21) Good Times for Google Advertising Thursday, 07 May 2009 10:53
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NPR's Laura Sydell came to campus last week to ask us how small businesses are using Google AdWords to weather the recession. We explained how we've created a level playing field for all advertisers by rewarding relevant ads and how we provide advertisers with tools and reports to advertise smarter. We got some really nice coverage on "All Things Considered" as a result of this interview. Read the article.
Last Updated (Monday, 24 August 2009 09:50) Fortune Small Business - May 2009 - Google Wants You Thursday, 07 May 2009 10:46
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At the unveiling of the large screen Kindle DX earlier this week, Jeff Bezos announced that Kindle sales represent 35% of total sales for books that also have a Kindle edition. That's up from 12% since the launch of Kindle 2 in February. Seems like eBooks might finally become mainstream. 
