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Have you ever wondered how your ad performs in different positions on the Google search results page and whether your results would be better if you were above the search results instead of on the right hand side? Hal Varian, Google's Chief Economist recently released his findings about the conversion rate in different ad positions. The bottom line is that conversion rates don't vary much by ad position. If you're interested in finding out how your own ads perform in different positions, you can use the Keyword Positions report in Google Analytics to get data about your linked AdWords account.

 Here's a video showing you where to find the conversion data by ad position for your account: