SiliconVallaeys.com

Here are the slides I presented in the SMX Advanced session "Mythbusting PPC Urban Legends."

The deck goes over 4 common misconceptions and explains the value of the Google Content Network, why broad match is a useful match type for your keywords, why it makes sense to bid for the highest Ad Rank you can profitably afford and how Google ensures bidding for a high position won't give an unfair Quality Score advantage.