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Nine Myths of Landing Page Quality Score Wednesday, 10 December 2008 00:00
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Brad Geddes did a great post about landing page quality score on searchengineland.com. This should be a useful overview for anyone who is concerned with the LPQ of their ads.
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Efficient Frontier: Q3'08 Search Engine Performance Report Friday, 21 November 2008 00:00
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Efficient Frontier publishes a quarterly report that compares the 3 major SEM companies: Google, Yahoo! and Microsoft. If you want to see trends in CTR, CPC and ROI for each of the engines, this is a great resource. Read the Q3-2008 SEM Report
eMarketer Report: Seven Strategies for Surviving the Downturn Tuesday, 18 November 2008 00:00
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eMarketer's CEO, Geoff Ramsey, published a whitepaper last week with seven strategies for marketers to weather the economic downturn. All of the strategies are supported by tons of data. This is definitely a useful read in today's business climate and it's available for free here: http://www.emarketer.com/7Strategies.aspx
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