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How to Lose a Lead Thursday, 30 April 2009 14:33
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Has anyone else noticed a trend of websites using the terminology "username" on their login screens when they're really asking for an email address? I wonder how many customer interactions are lost when the user tries their usual username in vain and can't get in because what the login screen really wants is for the user to enter the email address with which they registered. It seems like such a simple fix but I see a lot of sites making this mistake lately. All that time I spend waiting to reset my password could have been spent shopping on these websites. Why not simply call things what they are and make the users' lives easier?!?
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AdWords Introduction for MBAs Tuesday, 28 April 2009 12:02
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An overview of online advertising and how it has impacted traditional media advertising. Last Updated (Tuesday, 28 April 2009 12:19) Google CEO's Tips To Save Newspapers Friday, 24 April 2009 14:17
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Eric Schmidt spoke at the NAA this week and shared his thoughts on saving the newspaper industry. Putting the user first, even if they're not always doing what we'd like them to was one of his key messages and certainly one that has served Google well over the years. |
Tweeting for Advertisers Wednesday, 18 March 2009 16:32
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Twitter is the new media darling these days and while there are tons of articles about how it may be the new Google, it's never been very clear to me how it could be useful to advertisers. Then last week I heard Guy Kawasaki speak at Pubcon South and he made a compelling case for how advertisers can use Twitter to drive highly relevant and targeted traffic.
Observations and Predictions for 2009 Monday, 05 January 2009 00:00
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Here are a few observations related to the recession and some predictions for technology and marketing changes in 2009.
Last Updated (Tuesday, 28 April 2009 16:11) |
