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AdWords on ABC News

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This ABC News Now broadcast story highlights how entrepreneurs, moonlighters and small businesses can make money and find customers in this economy using AdWords. I provide an overview of the benefits of the AdWords program, including cost-effectiveness, ease-of-use, targetability, testing and measurement, democratizing the web, and relevance. Watch the video.

Frederick Vallaeys on ABC News

Last Updated (Monday, 24 August 2009 09:47)

 

5 Free or Cheap Google Tools for SMBs

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Starting a company has never been cheaper thanks to the ready availability of outsourcing, low-cost communications, open source software, and low-risk pay-per-click advertising. Here's an overview of 5 business productivity tools from Google for entrepreneurs and small businesses to save some money without cutting corners on quality. Read the story.

ITBusiness

Last Updated (Monday, 24 August 2009 09:49)

 

Good Times for Google Advertising

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NPR's Laura Sydell came to campus last week to ask us how small businesses are using Google AdWords to weather the recession. We explained how we've created a level playing field for all advertisers by rewarding relevant ads and how we provide advertisers with tools and reports to advertise smarter. We got some really nice coverage on "All Things Considered" as a result of this interview. Read the article.

NPR

Last Updated (Monday, 24 August 2009 09:50)

 

Fortune Small Business - May 2009 - Google Wants You

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Google AdWords in Fortune Small Business - May 2009
Google AdWords offers small business owners a lot of flexibility and control for running online ads. This story in Fortune Small Business takes a look at two advertisers and their experiences with AdWords.

Read the article.

Last Updated (Thursday, 07 May 2009 11:01)