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SEM Insights
Fact of the Day
Search Converts Better than Email Wednesday, 13 May 2009 09:24
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According to comScore's February 19, 2009 report on the “State of the US Online Retail Economy," search referrals convert at over 16% compared to 4.4% for email campaigns and 0.8% for visitors coming from a comparison shopping engine. |
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TVs a Luxury and Not a Necessity Monday, 11 May 2009 12:00
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According to a 2009 Pew Research Center poll, a significant percentage of consumers don't consider a television or a home computer to be a necessity rather than a luxury they could do without. Because of the recession, more people now think these things are luxuries than 3 years ago. Only high-speed internet access has gained in the necessity column, going from 29% in 2006 to 31% today. By comparison, a car is a necessity to 88%, television set to 52% and home computer to 50%. Retailers on Facebook Monday, 11 May 2009 10:03
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Out of 100 major retailers, 59 had Facebook accounts in September 2008. That was almost double the number from 4 months ago, according to Rosetta, a Princeton, NJ. based market research firm.
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