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Local Search in 2009
Friday, 12 June 2009 10:14
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| Fact of the Day - Search Marketing |
According to research conducted by the Yellow Pages Association in March 2009, local searches grew 58% in 2008 year over year, while overall searches climbed just 21%. Local advertising (online and offline) represents an approximately $103 billion market (approximately 39% of total U.S. ad spending), according to Borrell Associates in 2009.