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SEM Insights
Search Converts Better than Email
Wednesday, 13 May 2009 09:24
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| Fact of the Day - Search Marketing |
According to comScore's February 19, 2009 report on the “State of the US Online Retail Economy," search referrals convert at over 16% compared to 4.4% for email campaigns and 0.8% for visitors coming from a comparison shopping engine.
