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Fact of the Day
Local Search in 2009 Friday, 12 June 2009 10:14
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According to research conducted by the Yellow Pages Association in March 2009, local searches grew 58% in 2008 year over year, while overall searches climbed just 21%. Local advertising (online and offline) represents an approximately $103 billion market (approximately 39% of total U.S. ad spending), according to Borrell Associates in 2009.
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Average Query Length Tuesday, 26 May 2009 10:45
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Hitwise reports that 2 word search queries remain the most popular but longer queries are gaining and one-word queries are losing ground compared to last year. Last Updated (Tuesday, 26 May 2009 10:51) World Adds 487 Billion Gigabytes of Data in 2008 Tuesday, 19 May 2009 15:09
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According to an EMC study titled "As the Economy Contracts, the Digital Universe Expands," released May 18, 2009, the world added 487 billion gigabytes of new data last year... that's the equivalent of 19 billion fully loaded Blu-ray discs! In another impressive feat of creating lots of new bytes, Google reports that Youtube users are responsible for adding roughly 15 hours of new video to the site every minute. The EMC study also finds that by 2012, 850 million people will engage in online commerce, a doubling from levels in 2008. They expect internet commerce to be a $13 trillion industry by 2012. Last Updated (Tuesday, 19 May 2009 16:04) |
Twitter , Where the Big Spenders Are Monday, 18 May 2009 08:26
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Google's users tend to spend more money on online purchases than Yahoo's users. Is there a similar split in social networks? Seems so based on this March 2009 data from comScore Media Metrix showing the online buying power index of visitors to social networks compared to the total internet population. While Twitter's audience is still relatively small compared to Facebook and MySpace, it seems to have attracted a lot of the big spenders in the past year.
Last Updated (Monday, 18 May 2009 08:41) Average Search Query Length on Ask.com Wednesday, 13 May 2009 12:25
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According to a representative from Ask.com on a panel at SMX West in February 2009, the average query length for searches on Ask.com is 3.89 words per query. 44% of all their queries are 4 words or longer. Queries of 5 words or more are up 9% since 2008 and queries of more than 8 words have increased 20% since last year. This demonstrates users are becoming more sophisticated in the way they do searches and it validates the case for buying long tail keywords in SEM campaigns. If you need help finding long-tail keywords for your ads, check out Google's new Search-based Keyword Tool. |
